Every typeface has a distinct personality and the ability to convey different feelings and moods, some more than that. The first and foremost step in selecting a typeface is knowing your goals and the requirements of the project. To focus your design goals and subsequently the most appropriate typefaces to use, start by identifying the age, attention span, and demographics of the audience.
Typefaces have personalities. If their personality do not match the essence of the business or message or text, a conflict can be created which can be distracting. As with selecting any visual theme, typeface choice should be consistent with the content, tone and characteristics of the audience. We can also go with a neutral type of font, that doesn’t have much personality at all.
Researches have shown that non-designers are also aware of the personality of a typefaces even when they do not consciously think about it.
Typefaces have personalities. If their personality do not match the essence of the business or message or text, a conflict can be created which can be distracting. As with selecting any visual theme, typeface choice should be consistent with the content, tone and characteristics of the audience. We can also go with a neutral type of font, that doesn’t have much personality at all.
