Logo - types

There are different ways in which a logo is made. Following are the ways in which a logo is represented:
1. A business name
2. Pictures of business name
3. First letter of name
4. Story of business
5. Abstract/urelated

Examples can be seen as follows :

Based on business name "I Desinz"

Picture of business - "Apple"

First letter of Business "McDonald's"

Story of business "Pixar"

Unrelated/abstract - "Adidas"

color mixing...

Example of color mixing in real world!!!

Look at the colors being created on the wall due to mixing of red , yellow and green light!!!

Animal Alphabets

Amazing example in which typography, figure/ground, grid and colors have been used together.

For more : http://www.behance.net/gallery/Animal-alphabet-a-sneak-preview/3717532

Palette for a nursery

A beautiful example of color mixing...

A perfect color mixing which is perfect for both gal and boy. With lots of bright colors and multiple patterns , this color scheme is perfect for an eclectic room the children will love! 

A fun color scheme for a shared room. Imagine pops of bright pink for a gal , and bright orange for a boy. Any of the other shades could b used throughout the room to create a uniform look. 

Fresh and clean look. These airy colors create a look of clean lines and refined taste.

For more on these color schemes for a nursery:  http://happyhourmom.com/2010/08/mixed-gender-room-design-selecting-the-perefect-color-palette/room-decor-for-children/

Colors

What are colors?
If we go by the dictionary definition , then colors are different light wavelengths as reflected into and perceived and interpreted by the eye and the brain.  This is the definition given to color by science.

It is the visual perception which our eyes see and perceive according to the spectrum of light.
Color play a very important ro;e in any graphic as a single color can change the whole look of an object. Even if we have same object in to different colors, we might perceive it in different manner.

Colors are used in every strata of life....We see it in everything from a safety pin to a hairbrush....from a Bicycle to a Train....
So practically color is everywhere.

There are mainly 3 primary colors i.e. Red , Blue, Green.
Following is the color wheel on which it is quiet visible how the colors mix and create another color.

Color Wheel

Primary colors ( Red, Blue, Yellow)

The colors are further divided into tertiary colors. These are the colors that are made by mixing any two
secondary colors.

There are also terms such as complimentary colors and analogous colors. 

Complimentary colors are those colors which are on the opposite side in a color wheel.

Analogous colors are those colors which are located close together on a color wheel.

Project - Colors

Colors are the integral part of any design. In this project the typography and figure/ground relation has been combined with color exploration to come up with different versions of same design.

SINGLE COLOR EXPLORATIONS

Color name - Emporio blue

Item on sale - Men's formal wear

Color name - Submerged blue

Item on sale - Kid's wear

Color name - Dive-in blue

Item on sale - Swim wear

TWO COLOR EXPLORATIONS

Color name - Fuscia red & Pastoral blue

Item on same - Stationary Items

Color name - Simmer blue & Candy blue

Item on sale - Candies or toys

Color name - Hush blue & bucolic green

Item on same - Eco friendly furnishings

THREE COLOR EXPLORATIONS

Color name - Autumn orange, Tawny tusk yellow & Eclectic blue

Item on same - Costume jewellery

Color name - Teasing orange, Vivacious pink & Solemn blue

Item on same - Cosmetics

Color name - Pottery brown, Volcanic red & Midnite blue

Item on sale - Shoes

The color I chose for this project is Blue. Blue is always the coolest color, the color of sky, the color of twilight and many other beautiful things. For me it is a very calming color and a symbol of purity.

In this process of exploring different possibilities of blue color i have come across a range of colors. Though the blue color is calm and tranquil, its pairing with different colors changes its perception. I got to understand that the same color when changes its tint and shade gives a different feel. Also when a very bright color is added to the calm and peaceful color it changes the entire perception. For example in case of Teasing orange and vivacious pink, the cool nature of the blue color is not seen at all.
Also though we generally consider blue to be associated with water and sky, its combination with other colors changes its association to be with a wide variety of products and articles.

The whole project was mainly focused on the combination of colors with different complimentary, analogous and neutral pairs. This project has allowed me to explore the infinite range of colors which i had never even thought of. Also every visual presentation has a figure ground relation. Therefore a color plays an important role in it. This relationship between figure and ground is more visible if there is contrast which can be created with the help of colors. Another important thing that was observed in this project was that when two opposite colors are placed with each other in close proximity, the figure tend to vibrate or cast a shadow. In this care the viewer has to squint their eyes to see it properly.

In my design there is a strong presence of typeface. But the same is sometimes not seen in certain color combinations where tints and shades within the same hue family is reduced. This tends to merge the figure and ground and the clear distinction is not there.