Type Selection

Every typeface has a distinct personality and the ability to convey different feelings and moods, some more than that. The first and foremost step in selecting a typeface is knowing your goals and the requirements of the project. To focus your design goals and subsequently the most appropriate typefaces to use, start by identifying the age, attention span, and demographics of the audience.
Typefaces have personalities. If their personality do not match the essence of the business or message or text, a conflict can be created which can be distracting. As with selecting any visual theme, typeface choice should be consistent with the content, tone and characteristics of the audience. We can also go with a neutral type of font, that doesn’t have much personality at all.

Researches have shown that non-designers are also aware of the personality of a typefaces even when they do not consciously think about it. 

Type anatomy

TYPE ANATOMY

A typeface consists of many different characters, and each of them have a name to it. Knowing the terminology of type helps to communicate about typefaces clearly and is required for better understanding of the typefaces and it's characters. 

Logo - types

There are different ways in which a logo is made. Following are the ways in which a logo is represented:
1. A business name
2. Pictures of business name
3. First letter of name
4. Story of business
5. Abstract/urelated

Examples can be seen as follows :

Based on business name "I Desinz"

Picture of business - "Apple"

First letter of Business "McDonald's"

Story of business "Pixar"

Unrelated/abstract - "Adidas"

Thanksgiving typography

Few typographic design for thanksgiving...

For more: http://www.graphicdesignblog.org/thanksgiving-typographic-designs/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+graphicdesignblog+%28Graphic+Design+Blog%29

Project - Voice

In this project we had to select a corner and design typographically a message that needs to go in the corner.

The corner that i chose for this is one of the corner of my apartment. 

One side of the corner leads to the room of Computer Science students, who are always indulged into coding and do not like when disturbed.

The other side of the corner leads to rooms of the other roommates who need to know that they should not disturb the gals in the other room.

Keeping in mind the point that there are two different audience in this corner and the messaga has to be given to tow different people in tow different ways, i started with the designing of the message.

The message was : "DO NOT DISTURB CODING IN PROGRESS"

The first part of the message is for the girls who live down the hallway and should not disturb the other girls staying in the room.

The second part of the message was just a reminder for the girls in the room that they have a certain work to do.  

For first part i used a light weight font and had a lot pf spacing between the letter. This was done because though this was a message that has to be adhered to, it was also a message that is in the interior of the apartment. So keeping in mind that point it has to be made subtle and not loud.

For second part, bold letters were used with the pattern that reminds the viewer of coding. It has been put as a wallpaper  because it is the work that they do and have to do in fact. 

Tone of voice

The tone of voice is different for each brand. 

You can’t create a strong and effective user experience without language. And tone of voice plays a big role in this by doing the following:

• Differentiating you from competitors,

• Showing your personality,

• Helping you gain and retain customers.

An excellent example of Tone of voice for the same message in different ways:

The tone of voice here was true to the spirit of the festival, making it authentic, and it was noticeable in other signage, making it consistent. It suited the personality of the festival and appealed to the audience that attended. The tone wasn’t negative (“Please turn your phone off”), which is the approach most commonly taken by cinemas, theaters and airlines. Instead, you were asked turn your phone back on after the talk, on the assumption that you had already turned it off. The bonus of asking you to share news of the session encouraged further positive behavior.

Given the nature of the event, the tone could have been complemented with more personality in the visuals. Something like:

For details about this research please visit : http://uxdesign.smashingmagazine.com/2012/08/21/finding-tone-voice/

Handmade Typography

A fun way of creating typography with our hands... Must Try...

For more : http://www.graphicdesignblog.org/experimenting-handmade-typography/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+graphicdesignblog+%28Graphic+Design+Blog%29

Animal Alphabets

Amazing example in which typography, figure/ground, grid and colors have been used together.

For more : http://www.behance.net/gallery/Animal-alphabet-a-sneak-preview/3717532