Rhythm Project

This project is based on creating an accordion book with the accidental imagery which we find.

In this book i have tried to create a rhythmic concept with  the placement of the text. I have tried to create a flow in text by arranging the text from top to bottom and again from bottom to top as it goes through the pages. The black background on cover and back is done to distinguish it from the spreads.

The found imagery was a challenge to create a story and form a book. choosing 10 correct pieces out of  hundreds of the pieces was interesting and also gave me the sense of story building through imagery. The combining of the images with each other and along with the background and typography was nice and interesting.

There was not much of the found typography in my imagery., except for one. In that imagery i tried to use the found typography as a graphic element rather than a word, because of which it did not affect my own typography. The balance of font size was limited to important words being highlighted. This helped in creating a clutter free overall hierarchy.

I did use the grid in this layout to arrange the imagery that i had. Especially in the paged where more than one imagery has been used, the grid system was used to create a rhythmic balance between the images and the text.  

Grid Project

This project is about Grid system which is used widely in Graphic Design.

The project was done in 2 parts.

In the first part, we had to select an emotion. Then this emotion had to be depicted in a grid area of 18" x 24", through 3 colors.

Whereas in the second part, keeping in mind the color story that we had build in the previous part, we had to create the same story through typography.

The Emotion that i chose was Envy in which i had involved colors like green, blue and purple.

The color story evolves around the emotions that a human feel when he/she is surrounded by envy.

Envy bring jealousy and evil. It rip-aparts the peace of mind even when you want to stay calm. The peace of mind is calm in nature. But once you are bitten by the bug of jealousy, you just cannot be calm.

One fine line of calmness and peace is taken away and thrown out of the mind. The envy overcomes the sweetness and dilutes it. It forces you to become pessimist and ignore optimism. It leads you to the negative thoughts and even tries to mix your positive attitude with it.

This is how you react when envy overpowers your mind. Your thoughts are just not still. It wanders in different directions. It ignores the sweetness to concentrate on evil.

And finally pushes positive towards negative thoughts.

In order to depict this color story through the grid, i tried creating a pull inside it. I tried taking advantage of the sides of the grid to create a pulling sensation. The unstable flow of the boxes further adds to the instability of the emotion chosen. The initial grid composition did have the instability that i wanted to achieve but was nor clearly visible. Later i changed the placement of certain boxes which helped me to come up with the final design. 

The colors are light at the focal point (i.e.) lower left side of the grid. And as the color progresses towards the corners of the grid it becomes darker and darker. This color progression from light to dark shows how optimism changes into pessimism gradually.
The photographs were taken by concentrating only on  the colors that i wanted to achieve, rather than on the imagery of the pictures. Mostly images of fabric has been used which helped me in achieving the grades in a single color.

In the second part the same effect had to be created with the help of typography. 

The tweet was - From optimist to pessimist, from negative to positive, Life travels from end to end in search of and in pursuit of EVIL!!

The base of the my color story was that we are not able to concentrate on one thing and get carried away with the negative thoughts. By breaking the typography into single letters and placement of the same in random way helped me in achieving the same.
The typeface that i chose is straight but its random placement added to the effect that i wanted to create. The dramatic difference in the font size gives the feeling of being lost among the negative thoughts. 

Rhythm & Grid

Some example where rhythm has been created with reference to grid.

This is an example of rhythm which has been created with repeated recurrence of a set of elements.

An unusual example of rhythm as seen from birds eye view.

Tile patterns

One of the industry which widely uses the grid system for creating patterns is Tile Industry.
Following are some of the examples to illustrate the same.

Tessellation

Grid system is highly used in Tessellating patterns. It is the best way of getting a proper tessellation.

Another way of creating pattern using grid in tessellation

Link - http://www.behance.net/gallery/1-2-3-SYMMETRISCHE-HEXEREI/3534865

Animal Alphabets

Amazing example in which typography, figure/ground, grid and colors have been used together.

For more : http://www.behance.net/gallery/Animal-alphabet-a-sneak-preview/3717532

Grid

What is a grid?

We often come across this term but very few of us know what do we mean by grid system. In layman's language it is nothing but intersection of rows and columns on a given surface which helps in arranging different objects on that surface.
It is mainly used in newspapers and magazines layout. It helps in achieving a consistency in a layout.

Here we will see few examples of grid layout from simple to complex.

Following is an example of a website design where grid has been used but in a different manner.

For more : http://www.behance.net/gallery/Brave-)/2315630

Another beautiful example of grid in which the single image has been used and grid has been created to come up with the following output.