Grid Project

This project is about Grid system which is used widely in Graphic Design.

The project was done in 2 parts.

In the first part, we had to select an emotion. Then this emotion had to be depicted in a grid area of 18" x 24", through 3 colors.

Whereas in the second part, keeping in mind the color story that we had build in the previous part, we had to create the same story through typography.

The Emotion that i chose was Envy in which i had involved colors like green, blue and purple.

The color story evolves around the emotions that a human feel when he/she is surrounded by envy.

Envy bring jealousy and evil. It rip-aparts the peace of mind even when you want to stay calm. The peace of mind is calm in nature. But once you are bitten by the bug of jealousy, you just cannot be calm.

One fine line of calmness and peace is taken away and thrown out of the mind. The envy overcomes the sweetness and dilutes it. It forces you to become pessimist and ignore optimism. It leads you to the negative thoughts and even tries to mix your positive attitude with it.

This is how you react when envy overpowers your mind. Your thoughts are just not still. It wanders in different directions. It ignores the sweetness to concentrate on evil.

And finally pushes positive towards negative thoughts.

In order to depict this color story through the grid, i tried creating a pull inside it. I tried taking advantage of the sides of the grid to create a pulling sensation. The unstable flow of the boxes further adds to the instability of the emotion chosen. The initial grid composition did have the instability that i wanted to achieve but was nor clearly visible. Later i changed the placement of certain boxes which helped me to come up with the final design. 

The colors are light at the focal point (i.e.) lower left side of the grid. And as the color progresses towards the corners of the grid it becomes darker and darker. This color progression from light to dark shows how optimism changes into pessimism gradually.
The photographs were taken by concentrating only on  the colors that i wanted to achieve, rather than on the imagery of the pictures. Mostly images of fabric has been used which helped me in achieving the grades in a single color.

In the second part the same effect had to be created with the help of typography. 

The tweet was - From optimist to pessimist, from negative to positive, Life travels from end to end in search of and in pursuit of EVIL!!

The base of the my color story was that we are not able to concentrate on one thing and get carried away with the negative thoughts. By breaking the typography into single letters and placement of the same in random way helped me in achieving the same.
The typeface that i chose is straight but its random placement added to the effect that i wanted to create. The dramatic difference in the font size gives the feeling of being lost among the negative thoughts.