Colors are the integral part of any design. In this project the typography and figure/ground relation has been combined with color exploration to come up with different versions of same design.
SINGLE COLOR EXPLORATIONS
The color I chose for this project is Blue. Blue is always the coolest color, the color of sky, the color of twilight and many other beautiful things. For me it is a very calming color and a symbol of purity.
In this process of exploring different possibilities of blue color i have come across a range of colors. Though the blue color is calm and tranquil, its pairing with different colors changes its perception. I got to understand that the same color when changes its tint and shade gives a different feel. Also when a very bright color is added to the calm and peaceful color it changes the entire perception. For example in case of Teasing orange and vivacious pink, the cool nature of the blue color is not seen at all.
Also though we generally consider blue to be associated with water and sky, its combination with other colors changes its association to be with a wide variety of products and articles.
The whole project was mainly focused on the combination of colors with different complimentary, analogous and neutral pairs. This project has allowed me to explore the infinite range of colors which i had never even thought of. Also every visual presentation has a figure ground relation. Therefore a color plays an important role in it. This relationship between figure and ground is more visible if there is contrast which can be created with the help of colors. Another important thing that was observed in this project was that when two opposite colors are placed with each other in close proximity, the figure tend to vibrate or cast a shadow. In this care the viewer has to squint their eyes to see it properly.
In my design there is a strong presence of typeface. But the same is sometimes not seen in certain color combinations where tints and shades within the same hue family is reduced. This tends to merge the figure and ground and the clear distinction is not there.
SINGLE COLOR EXPLORATIONS
Color name - Emporio blue
Item on sale - Men's formal wear
Color name - Submerged blue
Item on sale - Kid's wear
Color name - Dive-in blue
Item on sale - Swim wear
TWO COLOR EXPLORATIONS
Color name - Fuscia red & Pastoral blue
Item on same - Stationary Items
Color name - Simmer blue & Candy blue
Item on sale - Candies or toys
Color name - Hush blue & bucolic green
Item on same - Eco friendly furnishings
THREE COLOR EXPLORATIONS
Color name - Autumn orange, Tawny tusk yellow & Eclectic blue
Item on same - Costume jewellery
Color name - Teasing orange, Vivacious pink & Solemn blue
Item on same - Cosmetics
Color name - Pottery brown, Volcanic red & Midnite blue
Item on sale - Shoes
In this process of exploring different possibilities of blue color i have come across a range of colors. Though the blue color is calm and tranquil, its pairing with different colors changes its perception. I got to understand that the same color when changes its tint and shade gives a different feel. Also when a very bright color is added to the calm and peaceful color it changes the entire perception. For example in case of Teasing orange and vivacious pink, the cool nature of the blue color is not seen at all.
Also though we generally consider blue to be associated with water and sky, its combination with other colors changes its association to be with a wide variety of products and articles.
The whole project was mainly focused on the combination of colors with different complimentary, analogous and neutral pairs. This project has allowed me to explore the infinite range of colors which i had never even thought of. Also every visual presentation has a figure ground relation. Therefore a color plays an important role in it. This relationship between figure and ground is more visible if there is contrast which can be created with the help of colors. Another important thing that was observed in this project was that when two opposite colors are placed with each other in close proximity, the figure tend to vibrate or cast a shadow. In this care the viewer has to squint their eyes to see it properly.
In my design there is a strong presence of typeface. But the same is sometimes not seen in certain color combinations where tints and shades within the same hue family is reduced. This tends to merge the figure and ground and the clear distinction is not there.
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